How It Works — Brief to finished cut — Unreal Media Group
The pipeline

The scope is written before anything is produced.

Four steps, no sets, no shoot days. A 15-minute call about what you’re selling, and finished advertising at the end, ready to upload.

Brief the studio
  • 15 minDISCOVERY CALL TO START
  • WrittenSCOPE BEFORE PRODUCTION
  • 4FORMATS FROM ONE BRIEF
  • 1REVISION ROUND INCLUDED
Four steps

From one brief to a full batch.

Nothing goes into production unapproved, or gets billed outside the scope.

  1. An empty soundstage, its doors open onto a desert highway at dusk Concept
    STEP 01 15-MIN CALL

    Scope

    What you sell, who it is for, which formats, your deadline. If a format is wrong for the product, we say so before you pay for it.

    YOU GET · A WRITTEN SCOPE: FORMATS, VOLUME, RATIOS, DATE, PRICE
  2. A hand-drawn six-panel storyboard on a desk under one lamp, a reference photo and colour swatches beside it Concept
    STEP 02 CONCEPT TO SHOT LIST

    Direct

    The hook, story and frames are written by hand. The look is set against your brand. You approve both before anything is produced.

    YOU GET · THE CONCEPT AND A SPEC TO APPROVE
  3. A grading suite monitor showing the skate film frame above a strip of timeline thumbnails, a control surface lit below it Concept
    STEP 03 FRAMES TO CUT

    Produce

    Frames are generated, then treated like footage: selected, cut, scored, graded, captioned, sized. Claims and rights are checked before delivery.

    YOU GET · A FIRST CUT, PLUS ONE REVISION ROUND
  4. Finished sneaker campaign still, a white sock and black slide on a wet street at night Concept
    STEP 04 INTO YOUR FEED

    Deliver

    Finished exports, organised by format, ready to upload. Your team runs the media. We never touch your ad account.

    YOU GET · MASTERS, CUTDOWNS, CAPTIONS, A RIGHTS RECORD
The delivery

What lands in your folder.

Every batch ships cut, graded, captioned and sized: ready to upload, not ready to edit.

DELIVERY MANIFEST ONE BATCH · ILLUSTRATIVE
brand-film_16x9.mp4CINEMATIC · 15/30/60S
hooks_01-06_9x16.mp4UGC · CAPTIONED
loops_01-06.mp4PRODUCT · SILENT-SAFE
stills_batch/ ×24IMAGE ADS · FEED / DISPLAY / SITE
captions/*.srtBURNED + .SRT
rights_record.pdfPROVENANCE · PER ASSET
EVERY FILE CUT · GRADED · SIZED · READY TO UPLOAD
Concept
BRAND-FILM_16X9.MP4 Widescreen master · 14s · the manifest’s first line
A BATCH LIKE THIS STARTS WITH A 15-MINUTE DISCOVERY CALL Book the discovery call
Settled before you sign

The five questions everyone asks.

Revisions
A first cut, then one revision round in the scope. Further rounds are quoted before they start, never invoiced after.
Delivery formats
A master, the cutdowns your buy takes, vertical recuts where the batch calls for them. Captions burned in and as .srt.
Sound
Commercials, brand films and creator ads are scored and mixed. Product and motion work is silent by design, for a muted feed. Previews on this site play muted until you turn the sound on; commercials and creator ads carry their mix, and the full audio lives in the delivered masters.
Clearances
Synthetic performers are disclosed as synthetic. No real person’s likeness without rights evidence on file. Every asset ships with a rights record; anything we cannot clear does not ship.
Human oversight
Concept, shot list, look, cut and grade are each a decision a person makes and signs off. The machine renders frames; it does not choose or approve them.
Ask us anything else before you brief
What the machine does, and does not

Generated frames, directed by people.

The camera, the crew and the location are simulated. The craft decisions are not. Concept, look, cut and grade are each made by a person, and one person signs the result off.

  • A person writes every concept and signs off every cut
  • Unreal never has access to your ad account, budgets or campaigns
  • Usage rights are documented in the engagement agreement
  • Any external production cost is approved in writing first
Meet the people who make the calls

Tell us what you’re selling.

We will come back with scope, timeline and what the first batch contains.