WE CARRY
The whole batch, at our cost.
- Concept
- Direction
- Production
- Delivery
If it does not earn its place, that cost stays ours. We fund the first stretch because we want to make your ads for years.
Most production is paid on delivery. This isn’t.
An agency invoices whether the work performs or not. We are paid on the result. If the work misses, we have spent our money, not yours.
YOU CARRY
AS TODAY
The media, in your own account.
- Media spend
- Your account
- Your team runs it
We never hold your budget or touch your campaigns. You test the work the way you test everything else.
HOW WE ARE PAID
A share of the spend you put behind work that performs. No retainer, no minimum, no exclusivity. Stop scaling it and we stop being paid.
Four steps, at our risk.
Terms agreed in writing before we start. Nothing here is billed to you.
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What lands in the account.
A batch is a spread of formats from one brief. Three from our own library.
Concept
Concept
Concept
Your account stays yours.
ACCESS LEDGER
PARTNERSHIP TERMS
01
YOUR AD ACCOUNT
We never log in
02
YOUR BUDGETS
You set every one
03
YOUR CAMPAIGNS
Your team runs them
WHAT WE NEED
A REPORTING SEAT
WHERE OUR INTERESTS DIVERGE
We’re paid when you spend more. Hold us to that.
We are also the ones telling you what is working, which is a real conflict. So our reporting shows efficiency next to spend, never spend alone, and our hit rate across every batch, misses included.
What every word here means.
The share, threshold and window are set in writing per account before production, never quoted here: a number for a brand we have not met would be invented.
- “Performs”
- Spend, nothing else. We are paid a share of the media spend you put behind our work: a number in your own ad account, not a metric we report. Scale nothing and we are paid nothing.
- Who qualifies
- Brands already buying paid media at a scale where creative is the constraint, with a team running the account. Not a fit for a first campaign: there is nothing yet to test against.
- Reporting access
- Read-only and revocable at any time. Enough to see what the work did, nothing that can change a campaign, budget or audience. How it is held is set out in Security.
- Minimums and term
- No retainer, minimum term or exclusivity. The share, the threshold it applies above and the window it runs for are written down before anything is produced. Invoices run net-60.
- How it ends
- You stop scaling the work, or you tell us to stop. Delivered files stay yours under the usage terms in the agreement.
- Anything else
- Ask before you sign. Send the question with the audit request.